Skip to Content

Sponsored

The Snooze Factor

Provided byWithings

Americans spend about three and a half months of their lives hitting snooze buttons, according to research conducted by the health innovation company Withings.

More than three-quarters of the 3,000-plus adults surveyed early in 2014 rely on loud devices—typically bedside alarm clocks or smartphones–to wake them up. Of those, 57 percent are “snoozers” who hit the button at least once to stay in bed a few minutes longer.

But snoozing doesn’t seem to improve well-being. Of those surveyed, 57 percent report regularly feeling tired during the day, while only 33 percent describe their wakeup experience as “good.”

In fact, a majority of survey respondents—nearly 80 percent—agree that an unpleasant awakening can ruin the entire day. Respondents blamed bad wakeup experiences for negatively affecting their ability to concentrate (51 percent); to produce quality work (38 percent); and to enjoy a sense of well-being (35 percent).

It’s hardly surprising, then, that nearly half of survey respondents admitted that they’ve thought about smashing their alarms.

For more on the Withings sleep survey and the company’s new “No More Snooze” campaign, please visit http://www.withings.com/us/withings-aura.html

Keep Reading

Most Popular

Here’s how a Twitter engineer says it will break in the coming weeks

One insider says the company’s current staffing isn’t able to sustain the platform.

Technology that lets us “speak” to our dead relatives has arrived. Are we ready?

Digital clones of the people we love could forever change how we grieve.

How to befriend a crow

I watched a bunch of crows on TikTok and now I'm trying to connect with some local birds.

Starlink signals can be reverse-engineered to work like GPS—whether SpaceX likes it or not

Elon said no thanks to using his mega-constellation for navigation. Researchers went ahead anyway.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.