Skip to Content

Why Amazon Needs Its Own Phone

Mobile e-commerce is booming, and an Amazon phone will foster a captive customer base.
June 18, 2014

The global popularity of mobile computing has led to an explosion in mobile e-commerce. The amount of money spent using applications on phones and tablets grew by 117 percent between 2012 and 2013.

So it makes sense that Amazon, the leader in online commerce, would want to enter the smartphone market: if the company has more control over the mobile user experience, it will be in a better position to funnel consumers to its own online stores. Much like the original Kindle e-reader and the Kindle Fire tablet, an Amazon phone would give users a direct line to Amazon content—in this case retail goods—and give Amazon the opportunity to minimize the friction in retail transactions.

The shift to mobile buying is happening quickly. Last year, mobile e-commerce represented nearly 21 percent of all e-commerce. By the end of next year, more than a third of all e-commerce could be occurring via mobile devices.

Keep Reading

Most Popular

Workers disinfect the street outside Shijiazhuang Railway Station
Workers disinfect the street outside Shijiazhuang Railway Station

Why China is still obsessed with disinfecting everything

Most public health bodies dealing with covid have long since moved on from the idea of surface transmission. China’s didn’t—and that helps it control the narrative about the disease’s origins and danger.

individual aging affects covid outcomes concept
individual aging affects covid outcomes concept

Anti-aging drugs are being tested as a way to treat covid

Drugs that rejuvenate our immune systems and make us biologically younger could help protect us from the disease’s worst effects.

Europe's AI Act concept
Europe's AI Act concept

A quick guide to the most important AI law you’ve never heard of

The European Union is planning new legislation aimed at curbing the worst harms associated with artificial intelligence.

Stay connected

Illustration by Rose WongIllustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.