Best of 2013: US Military Scientists Solve the Fundamental Problem of Viral Marketing
Viral messages begin life by infecting a few individuals and then start to spread across a network. The most infectious end up contaminating more or less everybody.
Just how and why this happens is the subject of much study and debate. Network scientists know that key factors are the rate at which people become infected, the “connectedness” of the network and how the seed group of individuals, who first become infected, are linked to the rest.
It is this seed group that fascinates everybody from marketers wanting to sell Viagra to epidemiologists wanting to study the spread of HIV.
So a way of finding seed groups in a given social network would surely be a useful trick, not to mention a valuable one. Step forward Paulo Shakarian, Sean Eyre and Damon Paulo from the West Point Network Science Center at the US Military Academy in West Point.
These guys have found a way to identify a seed group that, when infected, can spread a message across an entire network. And they say it can be done quickly and easily, even on relatively large networks.
Deep Dive
Uncategorized
Investing in people is key to successful transformation
People-related factors like talent attraction and retention and clear top-down communication will determine whether your transformation progresses or stalls.
The way forward: Merging IT and operations
Digital transformation in any industry begins with bridging the gap between two traditionally separate teams.
Work reinvented: Tech will drive the office evolution
As organizations navigate a new world of hybrid work, tech innovation will be crucial for employee connection and collaboration.
Be a good example
"It was in the newspaper, but the towers fell the next day, and what I’d done was quickly lost."
Stay connected
Illustration by Rose WongGet the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.