Mobile Summit 2013 – Martha Wofford – Aetna CarePass – Mobile Healthcare

Martha Wofford leads Aetna’s company-wide CarePass platform, delivering simple solutions to help consumers navigate the healthcare system.  The program reports into Aetna’s Chairman and will deliver an ecosystem of apps powered by an open, digital platform, enabling consumers to control their data and manage their whole health.  It also supports a developer community, to unleash their creativity in creating consumer solutions. 
Ms. Wofford has worked at Aetna for 7 years, serving consumer businesses in Profit and Loss and a variety of other strategic roles. 
Prior to joining Aetna, Ms. Wofford was a consultant with Booz Allen Hamilton focusing on growth strategies in the healthcare and media industries.  She also spent six years in the Clinton Administration in positions in The White House, USAID and USEPA.  Ms. Wofford received an M.B.A. from the Kellogg School of Management at Northwestern University, and a B.A. from Swarthmore College.