Now Television Advertisers Know You’re Tweeting
People love to tweet about television shows they are watching; this much, we know. But now the analytics technologies are producing the payback: televsion advertisers will find out and tweet them back.
This new possibility comes thanks to Twitter having bought the MIT startup Bluefin labs (see “A Social Media Decoder”). Bluefin measures people’s reaction to specific airings of TV shows and ads, which it tracks and aligns with the tweets it captures. It also keeps track of what individual tweeters are talking about over time.
So don’t be surprised, next time you tweet about a great Super Bowl play, when the Doritos tweet you back. The plan was announced and explained here, in a Twitter blog written by the Bluefin cofounder Michael Fleischman, who is now a Twitter product manager for revenue.
The inside story of how ChatGPT was built from the people who made it
Exclusive conversations that take us behind the scenes of a cultural phenomenon.
How Rust went from a side project to the world’s most-loved programming language
For decades, coders wrote critical systems in C and C++. Now they turn to Rust.
Design thinking was supposed to fix the world. Where did it go wrong?
An approach that promised to democratize design may have done the opposite.
Sam Altman invested $180 million into a company trying to delay death
Can anti-aging breakthroughs add 10 healthy years to the human life span? The CEO of OpenAI is paying to find out.
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.