Skip to Content
Uncategorized

Google Now Finally Heads to the iPhone

Google’s smart personal assistant hits iOS, but will users care?
April 29, 2013

Google Now, which offers users automatically updated, personalized information via a series of on-screen “cards,” just made the jump from Android to the iPhone, hoping to woo fans of Apple’s Siri. iOS users can get Google Now as an update to Google’s existing Search app; you just swipe a finger upward on the app’s main screen to pull it up.

I’ve been using it today on an iPhone, and while it is nice to finally have Google Now—along with its cards that periodically bring me info like how long it will take me to get home from the office and the status of flights I’ve searched for or booked—I wonder if it will be tough for the search giant to gain a massive number of fans on the iPhone.

True, Google Now has some very cool predictive powers, oodles of data, and major brand recognition. But since it launched this past summer on Android, a number of other personal assistant apps have hit the market (and Apple’s App Store) that can use your data to make helpful predictions, including Osito (formerly known as Sherpa). Even if Google Now does gain popularity on iOS, I’m hopeful that the underdogs can keep some market share, too.

Deep Dive

Uncategorized

Embracing CX in the metaverse

More than just meeting customers where they are, the metaverse offers opportunities to transform customer experience.

Identity protection is key to metaverse innovation

As immersive experiences in the metaverse become more sophisticated, so does the threat landscape.

The modern enterprise imaging and data value chain

For both patients and providers, intelligent, interoperable, and open workflow solutions will make all the difference.

Scientists have created synthetic mouse embryos with developed brains

The stem-cell-derived embryos could shed new light on the earliest stages of human pregnancy.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.