Nike Announces Sports Gadget Startup Accelerator
There’s been a rash of digital fitness devices coming out, both from established companies and startups seeking donations through crowd-funding site Kickstarter. Nike, which has been offering such gadgets for years now wants to take this trend even further by announcing the creation of the Nike+ Accelerator program with startup accelerator TechStars.
The Nike+ Accelerator plans to bring in 10 startups–all of which want to use Nike+ technology for athletic products–for a three-month-long program in Portland, Oregon (not far from Nike’s Beaverton, Oregon HQ) that starts in March and goes unil the end of June. Nike says the program will include office space, software, and the ability to connect with mentors like Foursquare co-founder Naveen Selvadurai, Nike digital sport vice president Stefan Olander, and TechStars founder and CEO David Cohen.
I’m guessing this effort will yield some good results, both because of TechStars’ size and success and Nike’s history with fitness gadgets. The original Nike+ running products, for example, came out in 2006, and since then the line has grown to include several different products that support different sports and capabilities.
Deep Dive
Uncategorized
Embracing CX in the metaverse
More than just meeting customers where they are, the metaverse offers opportunities to transform customer experience.
Identity protection is key to metaverse innovation
As immersive experiences in the metaverse become more sophisticated, so does the threat landscape.
The modern enterprise imaging and data value chain
For both patients and providers, intelligent, interoperable, and open workflow solutions will make all the difference.
Scientists have created synthetic mouse embryos with developed brains
The stem-cell-derived embryos could shed new light on the earliest stages of human pregnancy.
Stay connected
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.