Skip to Content
Uncategorized

Bing Revives Decade-Old Fight Over Paid Search Results

Google’s new policy of charging online stores to appear in shopping results is “evil”, alleges Microsoft.
November 28, 2012

A little bit of Web history just repeated today, with the launch of a campaign by Microsoft to discredit Google for charging online stores to appear in shopping search results. The “Don’t Get Scroogled” campaign has strong echoes of battles fought amongst search engines such as AltaVista and AOL. The twist is that this time around is that Google – according to Microsoft – is on the other side of the fight.

Microsoft’s campaign site puts it like this:

“Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results”

Back in 2002, the New York Times reported that the FTC wrote to many Web search companies to warn they must:

“[outline] the need for clear and conspicuous disclosures of paid placement, and in some instances paid inclusion, so that businesses may avoid possible future commission action.”

That letter went to AltaVista, AOL Time Warner, iWon.com, Looksmart, Terra Lycos, and Direct Hit. It also went to Microsoft, but it didn’t go to Google, which at the time took a strong position against any form of paid inclusion. It seems the pair have switched sides in the past decade.

Another big difference between this new round of the paid inclusion fight and the one before is that should the FTC decide it needs to warn search companies again, it won’t need so many stamps. There are fewer search engines now, and ComScore reported this month that Google and Bing between them have a 95 percent market share for U.S. searches. Google’s cut of that is 67 percent share of all U.S. searches.

Deep Dive

Uncategorized

Uber Autonomous Vehicles parked in a lot
Uber Autonomous Vehicles parked in a lot

It will soon be easy for self-driving cars to hide in plain sight. We shouldn’t let them.

If they ever hit our roads for real, other drivers need to know exactly what they are.

stock art of market data
stock art of market data

Maximize business value with data-driven strategies

Every organization is now collecting data, but few are truly data driven. Here are five ways data can transform your business.

Cryptocurrency fuels new business opportunities

As adoption of digital assets accelerates, companies are investing in innovative products and services.

Mifiprex pill
Mifiprex pill

Where to get abortion pills and how to use them

New US restrictions could turn abortion into do-it-yourself medicine, but there might be legal risks.

Stay connected

Illustration by Rose WongIllustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.