Online Advertising Poised to Finally Surpass Print
It looks like this is the year that Internet advertising revenue finally surpasses ad revenue in print media.
In the first half of the year, U.S. Internet sites collected $17 billion in ad revenue, a 14 percent increase over the same period of 2011, according to a new report from the Interactive Advertising Bureau. In the second half of last year, websites had $16.8 billion in ad revenue. So even if growth were to slow in the second half, digital media this year could exceed the $35.8 billion that U.S. print magazines and newspapers garnered in ad revenue in 2011.
In fact, the digital marketing research firm eMarketer projects 2012 Internet ad spending in excess of $37 billion, while print advertising spending is projected to fall to $34.3 billion.
Meanwhile, television ad spending—which Nielsen reports was nearly $75 billion in 2011—continues to dwarf both.
Keep Reading
Most Popular
Geoffrey Hinton tells us why he’s now scared of the tech he helped build
“I have suddenly switched my views on whether these things are going to be more intelligent than us.”
ChatGPT is going to change education, not destroy it
The narrative around cheating students doesn’t tell the whole story. Meet the teachers who think generative AI could actually make learning better.
Meet the people who use Notion to plan their whole lives
The workplace tool’s appeal extends far beyond organizing work projects. Many users find it’s just as useful for managing their free time.
Learning to code isn’t enough
Historically, learn-to-code efforts have provided opportunities for the few, but new efforts are aiming to be inclusive.
Stay connected
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.