Giants Beat Pats 59 to 41 (in Social Media Super Bowl Buzz)
Social media analysis reveals that Giants fans show more online gusto than do their Patriots counterparts.

The analysis comes from the analytics firms Nielsen and NM Incite, and shows that Giants fans look at almost twice as many pages on the team website than do their Patriots counterparts. What’s more, Giants fans are far more prolific bloggers.
As 781vicci recently put it on Twitter: “I hope the #GIANTS WIN THE SUPERBOWL IM COUNTIN ON THEM BOT CUZ IM FROM NY OR IM A FAM JUS SO I CAM WEAR THAT @BRIDGEBOISE #CRUNECK ON TV.”
Thanks to such missives, the Giants have been garnering about 59 percent of the buzz on Twitter, Facebook, and other online platforms. The Pats have only been getting 41 percent. (True, in terms of quarterbacks, fans talk about Tom Brady more than Eli Manning, and more people visit the Pats site—644,000 unique visitors during the playoffs compared to 574,000 for the Giants.)
Social media analytics is a fast-evolving field that promises to revolutionize advertising, politics, and more. Someone, somewhere, is working on way to translate all of this into a point-spread prediction.
The info-graphic below summarizes the results of the Nielsen study:

Keep Reading
Most Popular

Anti-aging drugs are being tested as a way to treat covid
Drugs that rejuvenate our immune systems and make us biologically younger could help protect us from the disease’s worst effects.

These materials were meant to revolutionize the solar industry. Why hasn’t it happened?
Perovskites are promising, but real-world conditions have held them back.

The baby formula shortage has birthed a shady online marketplace
Desperate parents just want to feed their babies. They’re having to contend with misinformation, price gouging, and scams along the way.

I tried to buy an Olive Garden NFT. All I got was heartburn.
Our newest issue spells out what you need to know about the dizzying world of digital money.
Stay connected

Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.