Skip to Content
Uncategorized

3G Smart Phones Are an Effective Form of Population Control, Says Indian Telco

In a TV spot remarkable for its light treatment of the issue, India’s !DEA cell carrier suggests more entertainment will be the solution to the pressure of the country’s burgeoning population.
September 12, 2011

They say bed is the poor man’s opera – but what happens when all of us have access to all the opera – er, entertainment – we want? A new advertisement for India’s !DEA cell carrier posits that couples who have 3G-connected smartphones with access to unlimited amounts of entertainment will stop having babies.

India’s IDEA cell carrier has found a whole new way to market mobile entertainment

The ad suggests “that there will be ‘No Aabaadi, No Barbaadi’ because people will be ‘3G pe Busy,’” but you don’t have to speak the language to understand its message:

The idea is simple – whenever there’s a blackout, people rediscover amorous pursuits. But if they have smartphones in hand, they’ve at least got an alternative to TV. Unfortunately, that’s not the case in real life. Studies of the effects of blackouts on birth rates find that people are not more likely to conceive when the power is out.

It’s nothing short of remarkable that India is a country that can joke about both its population problem and birth control, but all kidding aside, there is one level on which this message could be true. Empowering women is the shortest route to bending the curve of future population growth, and wireless access to the internet could be one way to make education more accessible in the developing world.

Deep Dive

Uncategorized

Our best illustrations of 2022

Our artists’ thought-provoking, playful creations bring our stories to life, often saying more with an image than words ever could.

How CRISPR is making farmed animals bigger, stronger, and healthier

These gene-edited fish, pigs, and other animals could soon be on the menu.

The Download: the Saudi sci-fi megacity, and sleeping babies’ brains

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. These exclusive satellite images show Saudi Arabia’s sci-fi megacity is well underway In early 2021, Crown Prince Mohammed bin Salman of Saudi Arabia announced The Line: a “civilizational revolution” that would house up…

10 Breakthrough Technologies 2023

Every year, we pick the 10 technologies that matter the most right now. We look for advances that will have a big impact on our lives and break down why they matter.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.