Can Advertising Be Fun?
Seth Priebatsch, founder and “chief ninja” of the mobile game company SCVNGR, explains how giving users a genuine sense of fun can lead to big returns for businesses.
Seth Priebatsch, founder and “chief ninja” of the mobile game company SCVNGR, explains how giving users a genuine sense of fun can lead to big returns for businesses.
Keep Reading
Most Popular
The dark secret behind those cute AI-generated animal images
Google Brain has revealed its own image-making AI, called Imagen. But don't expect to see anything that isn't wholesome.
Inside Charm Industrial’s big bet on corn stalks for carbon removal
The startup used plant matter and bio-oil to sequester thousands of tons of carbon. The question now is how reliable, scalable, and economical this approach will prove.
The hype around DeepMind’s new AI model misses what’s actually cool about it
Some worry that the chatter about these tools is doing the whole field a disservice.
How Charm Industrial hopes to use crops to cut steel emissions
The startup believes its bio-oil, once converted into syngas, could help clean up the dirtiest industrial sector.
Stay connected
Illustration by Rose WongGet the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.