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MIT Technology Review

Can Advertising Be Fun?

Seth Priebatsch, founder and “chief ninja” of the mobile game company SCVNGR, explains how giving users a genuine sense of fun can lead to big returns for businesses.

October 13, 2010

Seth Priebatsch, founder and “chief ninja” of the mobile game company SCVNGR, explains how giving users a genuine sense of fun can lead to big returns for businesses.