Skip to Content

Twitter’s Late-Blooming Business Model: @Earlybird

The scheme is a clever evolution of sponsored tweets.

Twitter was late to the game in developing its first business model, but has now come up with another one. The company is hoping that its new @earlybird account will generate revenue while helping its users find deals. Announced yesterday, @earlybird is a Twitter account that will repost time-sensitive Twitter-exclusive deals from selected advertisers’ Twitter accounts.

Advertisers pay Twitter for posts to @earlybird, but the company says it plans to be selective about which posts it will choose to accept. Users interested in receiving the deals can choose to follow the account, and people will only see the ads in their timelines if they follow @earlybird, or if a friend retweets a message from that account.

Just 18 hours after the tweet announcing its existence, @earlybird already had more than 13,000 followers. It’s a clever move and true to Twitter’s ideals for the company to focus on showing advertisements to those who volunteer to receive them.

Twitter says it’s currently investigating similar, targeted accounts, such as ones that offer location-based deals or deals within certain areas of interest such as music.

Keep Reading

Most Popular

mouse engineered to grow human hair
mouse engineered to grow human hair

Going bald? Lab-grown hair cells could be on the way

These biotech companies are reprogramming cells to treat baldness, but it’s still early days.

Death and Jeff Bezos
Death and Jeff Bezos

Meet Altos Labs, Silicon Valley’s latest wild bet on living forever

Funders of a deep-pocketed new "rejuvenation" startup are said to include Jeff Bezos and Yuri Milner.

ai learning to multitask concept
ai learning to multitask concept

Meta’s new learning algorithm can teach AI to multi-task

The single technique for teaching neural networks multiple skills is a step towards general-purpose AI.

conceptual illustration showing various women's faces being scanned
conceptual illustration showing various women's faces being scanned

A horrifying new AI app swaps women into porn videos with a click

Deepfake researchers have long feared the day this would arrive.

Stay connected

Illustration by Rose WongIllustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.