Skip to Content
Uncategorized

Twitter Reveals Business Model

“Promoted Tweets” will bring ads into the stream of real-time conversation.
April 13, 2010

At long last, Twitter has announced its business model. The company has grown explosively since its launch in 2007 and there has been intense speculation about how it could make its popular service profitable. The plan is to use an advertising model that it calls “Promoted Tweets.”

In the first phase of the plan, Promoted Tweets will appear at the top of Twitter search results. They’ll be just like regular tweets, meaning that users can reply, retweet them, or favorite them. But they will be clearly labeled as advertising.

Twitter co-founder Biz Stone wrote in a blog post that these aren’t just a repeat of Google’s sponsored search results:

There is one big difference between a Promoted Tweet and a regular Tweet. Promoted Tweets must meet a higher bar–they must resonate with users. That means if users don’t interact with a Promoted Tweet to allow us to know that the Promoted Tweet is resonating with them, such as replying to it, favoriting it, or Retweeting it, the Promoted Tweet will disappear.

In the future, Twitter plans to expand Promoted Tweets so that they will appear in users’ timelines, “in a way that is useful to you.” Before launching this phase of its business plan, Stone says, the company wants to have a better understanding of how users react to Promoted Tweets and their value for advertisers.

Advertisers who will be involved with Promoted Tweets at launch include Red Bull, Starbucks, Best Buy, and Virgin America.

Keep Reading

Most Popular

conceptual illustration of a heart with an arrow going in on one side and a cursor coming out on the other
conceptual illustration of a heart with an arrow going in on one side and a cursor coming out on the other

Forget dating apps: Here’s how the net’s newest matchmakers help you find love

Fed up with apps, people looking for romance are finding inspiration on Twitter, TikTok—and even email newsletters.

computation concept
computation concept

How AI is reinventing what computers are

Three key ways artificial intelligence is changing what it means to compute.

still from Embodied Intelligence video
still from Embodied Intelligence video

These weird virtual creatures evolve their bodies to solve problems

They show how intelligence and body plans are closely linked—and could unlock AI for robots.

We reviewed three at-home covid tests. The results were mixed.

Over-the-counter coronavirus tests are finally available in the US. Some are more accurate and easier to use than others.

Stay connected

Illustration by Rose WongIllustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.