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Want a Higher Spot in Search Results? Get Faster.

Google factors speed into its ranking algorithm.
April 9, 2010

Google announced today that it will now take a site’s speed into account when calculating how high to rank it in search results.

In a post credited to Amit Singhal, Google Fellow, and Matt Cutts, principal engineer for the Google Search Quality Team, the company explained its rationale:

Speeding up websites is important – not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.

However, the company assured webmasters that site speed isn’t weighted nearly as heavily as concerns such as relevance. Google says that fewer than one percent of search queries have been affected by the change.

This is another example of how Google can flex its gatekeeping muscle to push for improvements to the overall functioning of the Web.

Deep Dive

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Five poems about the mind

DREAM VENDING MACHINE I feed it coins and watch the spring coil back,the clunk of a vacuum-packed, foil-wrappeddream dropping into the tray. It dispenses all kinds of dreams—bad dreams, good dreams,short nightmares to stave off worse ones, recurring dreams with a teacake marshmallow center.Hardboiled caramel dreams to tuck in your cheek,a bag of orange dreams…

Work reinvented: Tech will drive the office evolution

As organizations navigate a new world of hybrid work, tech innovation will be crucial for employee connection and collaboration.

lucid dreaming concept
lucid dreaming concept

I taught myself to lucid dream. You can too.

We still don’t know much about the experience of being aware that you’re dreaming—but a few researchers think it could help us find out more about how the brain works.

panpsychism concept
panpsychism concept

Is everything in the world a little bit conscious?

The idea that consciousness is widespread is attractive to many for intellectual and, perhaps, also emotional
reasons. But can it be tested? Surprisingly, perhaps it can.

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Illustration by Rose WongIllustration by Rose Wong

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