Skip to Content

Google, Intel, and Sony Plan New TV System

Set-top boxes will offer easier Web surfing, and let developers create TV apps.

A Google-Intel-Sony partnership will soon offer TVs and set-top boxes that make it easier to browse the Web on a TV, according to a report by The New York Times. The Google TV platform will be based on the Android operating system and will be open to developers, who will presumably be able to create downloadable TV apps, like games.

While some TVs and boxes already allow Web access, these generally don’t offer full web surfing. Products that let you play video from a computer on a TV have also been around for a while. But the rising popularity of video sites like YouTube and Hulu.com may mean we’ll be seeing more Internet options–potentially even related social networking services–on TVs. Logitech will offer a remote control with a tiny keyboard to aid in web surfing on Google TV.

Google’s venture into TV was preceded by its Google TV Ads system, which sells ads on some televisions systems and figures out where an advertiser’s ad should be placed based on keywords (similar to its web advertising). Several years ago, Google also tested a software which used a computer’s built-in microphone to listen and identify audio from a user’s TV to target related ads on the user’s computer.

Keep Reading

Most Popular

Large language models can do jaw-dropping things. But nobody knows exactly why.

And that's a problem. Figuring it out is one of the biggest scientific puzzles of our time and a crucial step towards controlling more powerful future models.

The problem with plug-in hybrids? Their drivers.

Plug-in hybrids are often sold as a transition to EVs, but new data from Europe shows we’re still underestimating the emissions they produce.

Google DeepMind’s new generative model makes Super Mario–like games from scratch

Genie learns how to control games by watching hours and hours of video. It could help train next-gen robots too.

How scientists traced a mysterious covid case back to six toilets

When wastewater surveillance turns into a hunt for a single infected individual, the ethics get tricky.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.