New E-Readers
The leading electronic readers, Amazon’s Kindle and Sony’s Reader, have greatly increased interest in e-books but share a couple of limitations: they are rigid, and they display only in black and white.
Earlier this year, startup Plastic Logic introduced an e-reader that uses polymer electronics to create a flexible display that is the size of a standard sheet of paper. Coming next are two e-readers that will offer some benefits previously missing: one features a color display, and the other is a pocket-size gadget with a screen that rolls up.
Roll-up Reader
The Readius, made by Philips spinoff Polymer Vision of Eindhoven, the Netherlands, is the size of a cell phone and sports a rollable screen that stows away. The display uses the same black-and-white microcapsule display technology that’s used in the Kindle and the Sony Reader, but the capsules are applied to paper-thin flexible plastic and controlled by electronics made of polymer organic semiconductors. The Readius is expected to reach market later this year. 
Courtesy of Polymer Vision
Product: Readius
Cost: Not available Availability: Later this year
Source: www.readius.com
Company: Polymer Vision
Reading in Color
The FLEPia, made by Fujitsu, is the first color electronic reader to hit the market. Its screen technology is a stripped-down version of traditional liquid-crystal displays. Instead of using a backlight, it reflects ambient light from red, blue, and green crystals arranged in separate layers (in conventional LCDs, the three colors sit side by side). The crystals are arranged in a way that makes them transparent when not in use; electric currents change their orientation to make them reflect different colors. The reader has a touch screen that can be used with a stylus. The device was scheduled to go on sale in Japan in April.
Courtesy of Fujitsu
Product: FLEPia
Price: about $1,000 (99,750 yen)
Source: www.frontech.fujitsu.com
Company: Fujitsu
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