Women who want longer lashes now have an alternative to messy mascara. Latisse, a version of a drug developed for glaucoma, was recently approved by the U.S. Food and Drug Administration to promote eyelash growth. Latisse is dabbed along the base of the eyelashes and must be applied daily, or its lash-thickening effect will wear off. Available only by prescription, it has some potential side effects, including eye redness, itchy eyes, and discoloration of the eyelid.
Cost: $120 for a 30-day supply