Skip to Content

Curating Yourself Online

What happens when your data is not your alone?
June 23, 2008

A few weeks ago, a friend wrote to me with a problem. He said his daughter’s name–let’s call her Alice Haynes–was mistakenly appearing on the Internet as a member of a bowling group on the social-networking site Meetup. Because I’m on Meetup’s board, he asked me to get her name removed. I checked on it; as far as I could tell, the Alice Haynes in question was not his daughter, but some other Alice Haynes in another city.

The episode was a small example of how issues of online identity and privacy are changing. In the old days, the issue was keeping your data secret. Now, the challenge is making sure your data isn’t mixed up with someone else’s, and controlling it as it spreads out over the Web. This means managing and curating it.

Your presence on the Web is increasingly distributed. And your data is not yours alone; it also belongs to the merchant who sold you that red sweater (size 12), to Juan who took the photo of you on the beach, and to Susan who said things about you. Should I have the right to control what another person says about me? If I am a Yankees fan, and you have given some vendor permission to track you and advertise Red Sox gear to you, should I have no control over the fact that you may see Red Sox ads when you visit my Facebook page? If some other person with my name does something embarrassing, how can I keep my identity separate? (For example, do you want everyone to have some kind of unique ID, or does that idea terrify you?)

All these questions reflect a new dimension of privacy: users’ ability to control their self-presentation. The difficulty of doing this intensifies as advertisers and website owners try to make money from user-generated content.

Joint rights–in this case, those of the individual and the platform owner to information or to presentation–invariably lead to tensions, trade-offs, and conflict. General principles of how to accommodate both owners are useful, but individuals have differing interests and sensitivities. Satisfying them requires contracts, ideally in the form of easily checked-off permissions and restrictions.

Over time, vendors and users together will develop tools and practices to deal with these questions. But current website “privacy” policies don’t suffice. They’re full of abstractions, euphemisms, and generalities, such as, “We may, at any point in time, provide certain Specified Information to selected Marketing Partners … .” Why not list for the user the same specific information that’s being sold to those “marketing partners”–user name, address, credit history, purchasing behavior, and so on? And then list, say, the top 10 marketing partners, and offer the full searchable list on request? Or allow the user to decide which advertisers may “sponsor” her presence on that site? All these options would allow users to make informed choices.

Esther Dyson is an Investor in and board member of 23andme, Boxbe, meetup, wpp group, and yandex, among other companies.

Deep Dive


Our best illustrations of 2022

Our artists’ thought-provoking, playful creations bring our stories to life, often saying more with an image than words ever could.

How CRISPR is making farmed animals bigger, stronger, and healthier

These gene-edited fish, pigs, and other animals could soon be on the menu.

The Download: the Saudi sci-fi megacity, and sleeping babies’ brains

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. These exclusive satellite images show Saudi Arabia’s sci-fi megacity is well underway In early 2021, Crown Prince Mohammed bin Salman of Saudi Arabia announced The Line: a “civilizational revolution” that would house up…

10 Breakthrough Technologies 2023

Every year, we pick the 10 technologies that matter the most right now. We look for advances that will have a big impact on our lives and break down why they matter.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at with a list of newsletters you’d like to receive.