Skip to Content

Google Acquires DoubleClick

European regulators give their approval, removing the last obstacle to the acquisition.
March 11, 2008

Google announced today that its proposed $3.1 billion acquisition of Internet advertising company DoubleClick has become official. Although the company announced its intentions last April, the deal had to first undergo scrutiny from U.S. and European regulators. The FCC approved the merger in December, while European regulators closed their investigation today. The New York Times reports that rivals such as Yahoo and Microsoft had opposed the acquisition, worrying about an increase in Google’s already dominating market share. Also, some consumer groups were concerned about the enhanced access to user data that Google will gain as a result of the merger.

Keep Reading

Most Popular

This startup wants to copy you into an embryo for organ harvesting

With plans to create realistic synthetic embryos, grown in jars, Renewal Bio is on a journey to the horizon of science and ethics.

VR is as good as psychedelics at helping people reach transcendence

On key metrics, a VR experience elicited a response indistinguishable from subjects who took medium doses of LSD or magic mushrooms.

This nanoparticle could be the key to a universal covid vaccine

Ending the covid pandemic might well require a vaccine that protects against any new strains. Researchers may have found a strategy that will work.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.