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The Internet Is Your Next Hard Drive

New Web-based services don’t just store your data online – they keep it synchronized across your laptop, desktop, and mobile phone.
July 24, 2006

The forecast for the future of the PC: partly cloudy.

Online storage systems that can automatically synchronize the data on all of your computing devices, including the PCs you use at home and at work and your smart phone, are finally a reality. One industry watcher, Thomas Vander Wal, calls them “personal infoclouds”: technologies that scatter your data across the Internet and reassemble them on your preferred devices.

If you edit a photo or a document and save it on your work PC, for example, these new services will automatically update the online copy, then do the same for the copies on your work PC or even your cell phone. This month, Sharpcast introduced a service that synchronizes digital photographs, and companies such as Streamload are rolling out systems this summer that keep other types of files in sync, including commercially purchased downloads such as iTunes songs and videos.

With these new offerings – and assuming that broadband Internet connections keep getting faster and more ubiquitous – it might become unnecessary to store local copies at all, meaning your hard drive could be entirely replaced by remote Internet servers. Although that isn’t likely to happen soon, the looming “data cloud” is already beginning to obscure the once-paramount PC. “The more devices we have that can access such services, and use them to share and synchronize information, the less we need computers,” says Alex Soojung-Kim Pang, research director at the Institute for the Future in Palo Alto, CA.

Streamload’s synchronization feature, added to its existing MediaMax service a few weeks ago, is typical of the genre. Users can set the MediaMax client software to keep either the entire contents or selected files from their hard drives synchronized across devices. “Once I associate MediaMax with a folder on my machine, then those files will stay in sync, automatically, behind the scenes,” says Michael Corrales, Streamload’s director of marketing. “And I have the option to invite others to synchronize with my folder. So every time I upload a new movie, my mother will receive a notification that it’s there, and the option to download, view, or delete it – and if she’s running the client application, too, it will automatically download to her computer.”

Streamload gives away the first 25 gigabytes of storage and 1 gigabyte of downloaded data; heavier users pay $4.95 per month for 100 gigabytes of storage and 10 gigabytes of downloads.

Similar services are available from Israeli software outfit BeInSync and a Microsoft-owned company, FolderShare, whose synchronization system is being folded into the parent company’s Windows Live Web services platform.

Sharpcast’s service is even simpler. Once the company’s client software is installed on the user’s PCs and mobile phones, any change made to any photograph on one device is automatically replicated on all of the other devices and on Sharpcast’s own servers. If the user takes a photograph using his phone, for example, a copy is sent immediately to his Sharpcast website and home or office PCs. If the user doesn’t happen to be online when taking or editing photos, the system queues updates for later delivery. “It’s syncing without thinking,” says Sharpcast CEO Gibu Thomas. “You don’t even have to push a button. The whole process of manual uploads and downloads goes away.” Later this year, Sharpcast intends to let users synchronize other data, such as calendar appointments and contacts.

Meanwhile, more and more sites offer simple online backup, without synchronization. These services are proliferating so rapidly in part due to online retailing giant Amazon’s newfound interest in storage services. In March, the company introduced Amazon S3, an inexpensive online database service that software developers and startup companies can use instead of building and administering their own data centers. The service runs on Amazon’s existing global server network, alongside its own e-commerce software and product data. Amazon charges a small fee for access to S3 – $0.15 per gigabyte per month for storage, plus $0.20 per gigabyte per month for data transfer; but S3 is really intended to foster a new generation of Web services based around storage, say Amazon executives.

“We are trying to provide building blocks that free up innovators to innovate, and they have surprised us and in many cases amazed us,” says Adam Selipsky, vice president for product management and developer relations in Amazon’s Web services division.

SmugMug, a free online photo-sharing service, is one of Amazon’s favorite S3 case studies. “They’ve said publicly that after switching to Amazon S3 they saved half a million dollars in capital hardware costs that they had expected to spend this year,” says Dave Barth, product manager for Amazon S3. “That’s a very big deal to them.” And it’s part of the reason SmugMug can offer its media-sharing services at a relatively low price: $39.95 per year for unlimited photo storage and 6 gigabytes worth of downloads per month.

How soon will such services challenge local storage on your hard drive or USB flash drive? “I suspect that neither one is going to go away, and in fact many of us will use online storage for backup,” says Pang of the Institute for the Future. “We’ll use keychain drives, extra space on our iPods, and carried-around storage for really personal or need-to-have material – the novel we’re working on, those old love letters, the Powerpoint we’re giving tomorrow.”

At least two factors could also limit the spread of cloud services. The first is connectivity. Some 68 percent of Internet users in the United States still don’t have broadband cable or DSL service at home, and there aren’t enough Wi-Fi hotspots to keep busy urbanites and their laptops connected all day; and, in any case, the handheld devices they connect from still have limited memory and display capabilities. “A synchronization service isn’t worth much if you can’t get to the service, either because you can’t get online, or because your device is sitting on your desk,” says Pang. “More abundant wireless and better mobile devices are [going to be] important supporting players.”

The second issue is security. Users will want assurances that the data they send to the “cloud” will stay secure. At Amazon, developers have addressed this need by building industry-standard authentication and bug-handling mechanisms into S3, which it has long used for internal purposes. “We wouldn’t have released this externally if we weren’t confident about storing our own data alongside customers’,” says Barth.

Yet hackers and thieves update their techniques almost as quickly as companies roll out new security services. A Nigerian man, for example, is in prison in the United States for participating in an identity-theft ring that tricked Alpharetta, GA-based ChoicePoint, a collector of consumer data, into revealing credit-card information on at least 750 people in 2004. “A couple of ChoicePoint-like scandals, and the whole storage and synchronization sector could be hurt,” says Pang.

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