Skip to Content
Uncategorized

The Xbox 360 Trojan Horse

Microsoft’s Xbox 360, the first next-gen game console to market, lasted about a second in retail stores. Now comes the fun.
December 2, 2005

British gamers flocked to the stores in the early hours of the morning, hoping to score one of the first Xbox 360 game consoles on the market, according to this BBC news report.

The scene – mad gamers who normally don’t see the light of 5 a.m. – scrambling into lines (or in this case “queues”), with high hopes of taking home the first next-generation game console. The reason for the madness, outside of the normal gamer geek reaction, is simple: this system, along with Sony’s Playstation 3 slated for launch next year, is simply the most powerful home entertainment device yet made. Along with running the most graphically and sonically intense video games to date, the device will connect to the Internet, play CDs and DVDs, and sync with certain handhelds.

The predicted demand likely has Bill Gates smiling – despite the losses his company takes each time a piece of hardware flies off the shelves. (In the game industry, companies lose money on hardware, but make up the difference on software and online services.)

These new devices are uber-powerful home entertainment systems, which will – if not now, then very soon – replace the stereo and DVD player in the living room. Heck, it’s likely that the Microsoft Media Center software (which in part powers the 360) will enable all types of content sharing between PCs and game devices.

Once the PC, game machine/entertainment device, and handheld begin seamlessly working together – Gates’ dream of owning the living room will be within his reach.

Deep Dive

Uncategorized

Embracing CX in the metaverse

More than just meeting customers where they are, the metaverse offers opportunities to transform customer experience.

Identity protection is key to metaverse innovation

As immersive experiences in the metaverse become more sophisticated, so does the threat landscape.

The modern enterprise imaging and data value chain

For both patients and providers, intelligent, interoperable, and open workflow solutions will make all the difference.

Scientists have created synthetic mouse embryos with developed brains

The stem-cell-derived embryos could shed new light on the earliest stages of human pregnancy.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.