Podcasts – those amateur or professional audio or video programs delivered automatically to a subscriber’s computer or MP3 player – let consumers listen to their favorite shows whenever and wherever they want. But though the technology for podcast subscriptions has been around for several years, the mainstream has only recently caught on.
An explosion in podcasts’ popularity in the first half of this year, culminating in the launch of a podcast directory at Apple’s iTunes online music service, has providers scrambling to keep up with server demands and businesses looking for ways to turn a profit.
Several factors may have sparked podcasting’s new popularity: Broadband access and new applications and directories make acquiring podcasts painless, for example, and other programs make creating them a snap. Phenomenal sales of iPods and other portable digital music players, which let people take the show on the road, also likely have helped.
Deep Dive
Uncategorized
Our best illustrations of 2022
Our artists’ thought-provoking, playful creations bring our stories to life, often saying more with an image than words ever could.
How CRISPR is making farmed animals bigger, stronger, and healthier
These gene-edited fish, pigs, and other animals could soon be on the menu.
The Download: the Saudi sci-fi megacity, and sleeping babies’ brains
10 Breakthrough Technologies 2023
Stay connected
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.