Podcasts – those amateur or professional audio or video programs delivered automatically to a subscriber’s computer or MP3 player – let consumers listen to their favorite shows whenever and wherever they want. But though the technology for podcast subscriptions has been around for several years, the mainstream has only recently caught on.
An explosion in podcasts’ popularity in the first half of this year, culminating in the launch of a podcast directory at Apple’s iTunes online music service, has providers scrambling to keep up with server demands and businesses looking for ways to turn a profit.
Several factors may have sparked podcasting’s new popularity: Broadband access and new applications and directories make acquiring podcasts painless, for example, and other programs make creating them a snap. Phenomenal sales of iPods and other portable digital music players, which let people take the show on the road, also likely have helped.
Keep Reading
Most Popular
DeepMind’s cofounder: Generative AI is just a phase. What’s next is interactive AI.
“This is a profound moment in the history of technology,” says Mustafa Suleyman.
What to know about this autumn’s covid vaccines
New variants will pose a challenge, but early signs suggest the shots will still boost antibody responses.
Human-plus-AI solutions mitigate security threats
With the right human oversight, emerging technologies like artificial intelligence can help keep business and customer data secure
Next slide, please: A brief history of the corporate presentation
From million-dollar slide shows to Steve Jobs’s introduction of the iPhone, a bit of show business never hurt plain old business.
Stay connected
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.