Google’s tussle with CNET not only demonstrates their pettiness, but is a PR problem for the company, says Adam Penenberg, an assistant professor at New York University and the assistant director of the business and economic reporting program in the school’s department of journalism:
The result is Google has a pressing PR problem. The privacy issue is not going to go away, and as much as Google representatives would like us to believe the company would never do anything “evil” – trust us, they say – that’s simply not good enough.
As a public company, Google has a legal obligation to its shareholders to increase revenue. There may be a time when “do no evil” comes into direct conflict with doing right by its shareholders. Instead of punishing reporters and news organizations that raise legitimate concerns about privacy, Google PR should meet the challenge head-on.
By dealing with the matter in such a disastrous way, Google is rightfully getting flogged in the San Jose Mercury News, Forbes.com, the San Francisco Chronicle, and other many outlets. It’s easy to say they don’t quite deserve it, but then they did bring it on themselves.
DeepMind’s cofounder: Generative AI is just a phase. What’s next is interactive AI.
“This is a profound moment in the history of technology,” says Mustafa Suleyman.
What to know about this autumn’s covid vaccines
New variants will pose a challenge, but early signs suggest the shots will still boost antibody responses.
Human-plus-AI solutions mitigate security threats
With the right human oversight, emerging technologies like artificial intelligence can help keep business and customer data secure
Next slide, please: A brief history of the corporate presentation
From million-dollar slide shows to Steve Jobs’s introduction of the iPhone, a bit of show business never hurt plain old business.
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.