Skip to Content

More on the Redesign

There is a fine line between love and hate, I’ve been told, and an even finer line between editorial and advertising. It’s an interesting – and age-old – quandary that editors face: how do we remain independent in our storytelling,…
August 5, 2005

There is a fine line between love and hate, I’ve been told, and an even finer line between editorial and advertising. It’s an interesting – and age-old – quandary that editors face: how do we remain independent in our storytelling, and yet still manage to make a buck?

Most of those questions have been answered, so all that is left is a bit of negotiating.

The Web, though, has thrown an interesting monkey wrench into the process, because so much of what we do online is about connecting people, linking information, and creating an information eco-system that allows people to easily – and seamlessly – move from bit to bit. That, at times, leads to what can be conceived of as a murky line between editorial integrity and sales.

With the redesign, though, we’re creating a very clear separation between both. So, how are we doing that?

It’s an interesting question that we’ve been mulling over here.

For all intents and purposes, we are integrating our editorial departments – magazine and online – into one team, which means the quality and style you’ve come to appreciate in the magazine will be represented in the same way online. What that means is every online offering we have – daily news stories, blogs, wire stories, the MIT Insider, and Innovation Futures – will be developed, written, edited, and published by one staff.

But that is only half the problem. The second part of the equation is creating an online advertising environment that 1) allows readers to navigate to what they want without being overcome with ad rage, 2) follows the strict guidelines created by editorial groups, and 3) meets the desires and needs for our advertisers.

To accomplish that, we’ve created a variety of placements and spaces which we believe are elegantly designed into the page and create a very usable – and useful – area for our readers. None of the ads on the home page are integrated into the editorial offers, and yet they’ve been designed as a graphic element on the page that will be visually pleasing. We’ve also adopted a rigid set of standards in terms of how advertisements will be labeled, so there is never any question about what is editorial and what is not.

With all of that said, however, I’m always interested in feedback from our readers – after all, ultimately we are here, by and large, because of your interests. When there are problems, concerns, or issues, I want to hear about them. So, please, feel free to comment throughout the month as I discuss more about the redesign – and don’t forget to sign up with URLex, and join the Technology Review group, where you can comment on the sites that we are using as we move forward.

Deep Dive


Uber Autonomous Vehicles parked in a lot
Uber Autonomous Vehicles parked in a lot

It will soon be easy for self-driving cars to hide in plain sight. We shouldn’t let them.

If they ever hit our roads for real, other drivers need to know exactly what they are.

stock art of market data
stock art of market data

Maximize business value with data-driven strategies

Every organization is now collecting data, but few are truly data driven. Here are five ways data can transform your business.

Cryptocurrency fuels new business opportunities

As adoption of digital assets accelerates, companies are investing in innovative products and services.

Yann LeCun
Yann LeCun

Yann LeCun has a bold new vision for the future of AI

One of the godfathers of deep learning pulls together old ideas to sketch out a fresh path for AI, but raises as many questions as he answers.

Stay connected

Illustration by Rose WongIllustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at with a list of newsletters you’d like to receive.