Skip to Content
Uncategorized

Microsoft’s Xbox 360 Gamble

I know I just blogged about this a few days back, but I really think that the battle shaping up between Sony and Microsoft for control of the digital home front is going to be fascinating. USA Today has a…
May 10, 2005

I know I just blogged about this a few days back, but I really think that the battle shaping up between Sony and Microsoft for control of the digital home front is going to be fascinating.

USA Today has a great roundup of the coming battle between the operating system (Microsoft’s Xenon) and chips (Sony’s Cell).

Another interesting lesson is this: Sony beat Microsoft out of the box in 2001, and promptly stomped the competition in terms of install base (a loss leader for companies, but important to recap money on games, and in the future, online play). So, Microsoft is fully expected to release its Xbox 360 this Christmas holiday season, potentially a full year before Sony.

That could be a huge mistake, particularly if there is no backwards compatibility – or if there are software problems. If not, though, MS could take over the market lead, primarily because it now has John Madden Football on its roster (along with Halo). Plus, MS has the most robust online game play (which generates revenues).

Of course, if there are major flaws with the system, Gates could be shooting himself in the foot by trying to beat Sony – the 900-lb gorilla – to the punch.

Keep Reading

Most Popular

2021 tech fails concept
2021 tech fails concept

The worst technology of 2021

Face filters, billionaires in space, and home-buying algorithms that overpay all made our annual list of technology gone wrong.

conceptual illustration showing various women's faces being scanned
conceptual illustration showing various women's faces being scanned

A horrifying new AI app swaps women into porn videos with a click

Deepfake researchers have long feared the day this would arrive.

Death and Jeff Bezos
Death and Jeff Bezos

Meet Altos Labs, Silicon Valley’s latest wild bet on living forever

Funders of a deep-pocketed new "rejuvenation" startup are said to include Jeff Bezos and Yuri Milner.

surgery
surgery

A gene-edited pig’s heart has been transplanted into a human for the first time

The procedure is a one-off, and highly experimental, but the technique could help reduce transplant waiting lists in the future.

Stay connected

Illustration by Rose WongIllustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.