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The Cost of Spam

U.S. workers spend 2.8 minutes a day deleting the average of 18.5 spam messages they receive a day, costing their respective businesses nearly $22 billion per year, according to this Washington Post article. That works out to just over 9…
February 3, 2005

U.S. workers spend 2.8 minutes a day deleting the average of 18.5 spam messages they receive a day, costing their respective businesses nearly $22 billion per year, according to this Washington Post article. That works out to just over 9 seconds per message, which I’m guessing is about twice what it takes me to read a spam message before deleting it. Still, that’s a pile of cash, but you have to be careful with these kinds of microcalculations. How much time do workers waste combing their hair?

The results come from a survey of 1000 adults, and clearly shows what the problem is: 14 percent of spam recipients actually read messages to see what they say, and 4 percent of the recipients have bought something advertised through spam within the past year. Four percent! No wonder ther”s so much unsolicited email being sent–it works.

Deep Dive

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Five poems about the mind

DREAM VENDING MACHINE I feed it coins and watch the spring coil back,the clunk of a vacuum-packed, foil-wrappeddream dropping into the tray. It dispenses all kinds of dreams—bad dreams, good dreams,short nightmares to stave off worse ones, recurring dreams with a teacake marshmallow center.Hardboiled caramel dreams to tuck in your cheek,a bag of orange dreams…

Work reinvented: Tech will drive the office evolution

As organizations navigate a new world of hybrid work, tech innovation will be crucial for employee connection and collaboration.

lucid dreaming concept
lucid dreaming concept

I taught myself to lucid dream. You can too.

We still don’t know much about the experience of being aware that you’re dreaming—but a few researchers think it could help us find out more about how the brain works.

panpsychism concept
panpsychism concept

Is everything in the world a little bit conscious?

The idea that consciousness is widespread is attractive to many for intellectual and, perhaps, also emotional
reasons. But can it be tested? Surprisingly, perhaps it can.

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Illustration by Rose WongIllustration by Rose Wong

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