Skip to Content
Uncategorized

Fundraising & TV

Amid all the coverage of the Tsunami and its consequences, viewers around the world have been moved by the images of devastation, loss and displacement. Many thousands have been sufficiently moved to subsequently make phone or postal donations, or simply…
January 24, 2005

Amid all the coverage of the Tsunami and its consequences, viewers around the world have been moved by the images of devastation, loss and displacement. Many thousands have been sufficiently moved to subsequently make phone or postal donations, or simply put money in the collecting box at the shopping mall.
We’ve also read a good deal of how the web has come into its own as a means of soliciting and receiving donations for the various charities seeking to address the consequences of the disaster, but in the UK there is a great example of how TV - as surely the most powerfully emotive medium - is prompting people to donate as they see the reports using their remote controls. The Community Channel is available on satellite, cable and digital terrestrial platforms and is enabling charities to take donations off the back of coverage of the effects of the Tsunami and reports of how money is being spent.
So far around $2m has been given by people who don’t even have to get out of their arm chairs. Good to see that interactive TV has something more than advertising and reality shows to add to its growing list of case studies. No doubt The Community Channel will be up for a number of media and fundraising awards later this year - and why not?
Watch out for this as part of TV fundraisers in the future.

Deep Dive

Uncategorized

Uber Autonomous Vehicles parked in a lot
Uber Autonomous Vehicles parked in a lot

It will soon be easy for self-driving cars to hide in plain sight. We shouldn’t let them.

If they ever hit our roads for real, other drivers need to know exactly what they are.

stock art of market data
stock art of market data

Maximize business value with data-driven strategies

Every organization is now collecting data, but few are truly data driven. Here are five ways data can transform your business.

Cryptocurrency fuels new business opportunities

As adoption of digital assets accelerates, companies are investing in innovative products and services.

Mifiprex pill
Mifiprex pill

Where to get abortion pills and how to use them

New US restrictions could turn abortion into do-it-yourself medicine, but there might be legal risks.

Stay connected

Illustration by Rose WongIllustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.