Amid all the coverage of the Tsunami and its consequences, viewers around the world have been moved by the images of devastation, loss and displacement. Many thousands have been sufficiently moved to subsequently make phone or postal donations, or simply put money in the collecting box at the shopping mall.
We’ve also read a good deal of how the web has come into its own as a means of soliciting and receiving donations for the various charities seeking to address the consequences of the disaster, but in the UK there is a great example of how TV - as surely the most powerfully emotive medium - is prompting people to donate as they see the reports using their remote controls. The Community Channel is available on satellite, cable and digital terrestrial platforms and is enabling charities to take donations off the back of coverage of the effects of the Tsunami and reports of how money is being spent.
So far around $2m has been given by people who don’t even have to get out of their arm chairs. Good to see that interactive TV has something more than advertising and reality shows to add to its growing list of case studies. No doubt The Community Channel will be up for a number of media and fundraising awards later this year - and why not?
Watch out for this as part of TV fundraisers in the future.
How a Russian cyberwar in Ukraine could ripple out globally
Soldiers and tanks may care about national borders. Cyber doesn't.
Meet Altos Labs, Silicon Valley’s latest wild bet on living forever
Funders of a deep-pocketed new "rejuvenation" startup are said to include Jeff Bezos and Yuri Milner.
Meta’s new learning algorithm can teach AI to multi-task
The single technique for teaching neural networks multiple skills is a step towards general-purpose AI.
Going bald? Lab-grown hair cells could be on the way
These biotech companies are reprogramming cells to treat baldness, but it’s still early days.
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.