Eat a Big Mac, Get Free Music
In the era of Atkins and calorie counting, can free digital music downloads lure the American public back to the fast-food dark side? Following Pepsi, Heineken, and others, McDonald’s becomes the latest company to jump on the free music band wagon. Starting June 8, anyone who buys a Big Mac Extra Value Meal will get not only a greasilicious serving of McFood, but also an access code enabling them to download one free song from the Sony Connect music service. The promotion will last 6-10 weeks.
While good news for music fans (at least, music fans who can stomach McDonalds food), this is a dicey strategy for the music business. If recording companies continue to give away songs, the perceived value (already as low as 80 cents per download) could drop significantly. Giving away for free what the music industry fought so hard to monetize seems counterproductive.
The inside story of how ChatGPT was built from the people who made it
Exclusive conversations that take us behind the scenes of a cultural phenomenon.
How Rust went from a side project to the world’s most-loved programming language
For decades, coders wrote critical systems in C and C++. Now they turn to Rust.
Design thinking was supposed to fix the world. Where did it go wrong?
An approach that promised to democratize design may have done the opposite.
Sam Altman invested $180 million into a company trying to delay death
Can anti-aging breakthroughs add 10 healthy years to the human life span? The CEO of OpenAI is paying to find out.
Get the latest updates from
MIT Technology Review
Discover special offers, top stories, upcoming events, and more.