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They Should Have Called it Bloogle

Taking a cue from Microsoft and other companies with official (and sometimes unofficial) weblogs, Google unveiled the Google Blog on May 10. Like the blogs maintained by Microsoft tech evangelist Robert Scoble, the new Google blog takes a breezy, familiar…
May 11, 2004

Taking a cue from Microsoft and other companies with official (and sometimes unofficial) weblogs, Google unveiled the Google Blog on May 10. Like the blogs maintained by Microsoft tech evangelist Robert Scoble, the new Google blog takes a breezy, familiar tone. But while that’s standard for the blogosphere, the move is a big departure from tradition for Google, which–prior to announcing its upcoming IPO last month–had been stubbornly introverted as an organization. Google blogger Evan Williams–a 2003 TR100 winner who co-founded and still manages Google’s free Blogger weblogging tool–writes that the Google blog will consist of “regular bloggy things: What Larry had for breakfast. What Sergey thinks of that Hellboy movie. Which Dawson’s Creek character reminds us most of Eric. And perhaps, news about Google, and our thoughts on whatever random events cross our horizon.” (The references are to Google co-founders Larry Page and Sergey Brin and CEO Eric Schmidt, Google’s reigning triumverate.)

Deep Dive

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Five poems about the mind

DREAM VENDING MACHINE I feed it coins and watch the spring coil back,the clunk of a vacuum-packed, foil-wrappeddream dropping into the tray. It dispenses all kinds of dreams—bad dreams, good dreams,short nightmares to stave off worse ones, recurring dreams with a teacake marshmallow center.Hardboiled caramel dreams to tuck in your cheek,a bag of orange dreams…

Work reinvented: Tech will drive the office evolution

As organizations navigate a new world of hybrid work, tech innovation will be crucial for employee connection and collaboration.

lucid dreaming concept
lucid dreaming concept

I taught myself to lucid dream. You can too.

We still don’t know much about the experience of being aware that you’re dreaming—but a few researchers think it could help us find out more about how the brain works.

panpsychism concept
panpsychism concept

Is everything in the world a little bit conscious?

The idea that consciousness is widespread is attractive to many for intellectual and, perhaps, also emotional
reasons. But can it be tested? Surprisingly, perhaps it can.

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Illustration by Rose WongIllustration by Rose Wong

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