Most search sites, with exceptions such as MSN and Ask Jeeves, clearly separate regular search results from the “sponsored links“ that advertisers buy on a pay-per-click basis. But at Yahoo!, which is in the midst of a technology and marketing overhaul, executives plan to start publishing paid search results alongside unpaid results as early as today, with no way for users to tell the difference, as the New York Times, the Wall Street Journal (subscribers only), and Search Engine Watch all report. Yahoo! says a site’s ranking in search results will still depend on its quality, not whether it was sponsored. But critics, including Google co-founder Larry Page, say the practice opens up the possibility that advertisers will begin to influence search rankings, undermining users’ trust. (Last month, Yahoo! announced that it was going to start using its own search technology on its site instead of Google’s.)
Five poems about the mind
Work reinvented: Tech will drive the office evolution
As organizations navigate a new world of hybrid work, tech innovation will be crucial for employee connection and collaboration.
I taught myself to lucid dream. You can too.
We still don’t know much about the experience of being aware that you’re dreaming—but a few researchers think it could help us find out more about how the brain works.
Is everything in the world a little bit conscious?
The idea that consciousness is widespread is attractive to many for intellectual and, perhaps, also emotional
reasons. But can it be tested? Surprisingly, perhaps it can.
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