Most search sites, with exceptions such as MSN and Ask Jeeves, clearly separate regular search results from the “sponsored links“ that advertisers buy on a pay-per-click basis. But at Yahoo!, which is in the midst of a technology and marketing overhaul, executives plan to start publishing paid search results alongside unpaid results as early as today, with no way for users to tell the difference, as the New York Times, the Wall Street Journal (subscribers only), and Search Engine Watch all report. Yahoo! says a site’s ranking in search results will still depend on its quality, not whether it was sponsored. But critics, including Google co-founder Larry Page, say the practice opens up the possibility that advertisers will begin to influence search rankings, undermining users’ trust. (Last month, Yahoo! announced that it was going to start using its own search technology on its site instead of Google’s.)
The big new idea for making self-driving cars that can go anywhere
The mainstream approach to driverless cars is slow and difficult. These startups think going all-in on AI will get there faster.
Inside Charm Industrial’s big bet on corn stalks for carbon removal
The startup used plant matter and bio-oil to sequester thousands of tons of carbon. The question now is how reliable, scalable, and economical this approach will prove.
The dark secret behind those cute AI-generated animal images
Google Brain has revealed its own image-making AI, called Imagen. But don't expect to see anything that isn't wholesome.
The hype around DeepMind’s new AI model misses what’s actually cool about it
Some worry that the chatter about these tools is doing the whole field a disservice.
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