Skip to Content
Uncategorized

Meta-Sharing or Free Advertising?

According to an article in the New Scientist, the music industry has developed a new “legitimate“ file-sharing solution. Uh oh is right. Called the Content Reference Forum or CRF, the standard allows people to trade files over the existing P2P…
December 15, 2003

According to an article in the New Scientist, the music industry has developed a new “legitimate“ file-sharing solution. Uh oh is right. Called the Content Reference Forum or CRF, the standard allows people to trade files over the existing P2P networks about, say, the new Britney Spears single, but not traffic in the copy-protected ditty itself. Once received, that file could then be used by a consumer to suck down the song legally from a so-called “Content Reference Server.” The referrer would get some kind of payback from the record label that could later be cashed in toward other merchandise.

This isn’t file-sharing, it’s viral marketing with payola attached. The Universal Music Group, founder of the Forum, is trying to milk the peer-to-peer culture as a new kind of free advertising system. But who’d want to download a 13-year-old’s shrill endorsement of the new Offspring CD besides the kid’s mother? If anything, the only way this technology might fight piracy is by duping the people who mistakenly downloaded a referral instead of a song.

Keep Reading

Most Popular

Here’s how a Twitter engineer says it will break in the coming weeks

One insider says the company’s current staffing isn’t able to sustain the platform.

Technology that lets us “speak” to our dead relatives has arrived. Are we ready?

Digital clones of the people we love could forever change how we grieve.

How to befriend a crow

I watched a bunch of crows on TikTok and now I'm trying to connect with some local birds.

Starlink signals can be reverse-engineered to work like GPS—whether SpaceX likes it or not

Elon said no thanks to using his mega-constellation for navigation. Researchers went ahead anyway.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.