Web users waiting for pages to load find their days filled with innumerable small delays-long enough to break the rhythm, but too short to do other work. These moments represent prime real estate to Internet marketeers, who see the gaps as a perfect opportunity to squeeze in a commercial message. That’s the logic behind “webmercials”-a new form of advertising that should begin appearing in the coming months. KMGI.com, a New York ad agency, is creating eye-popping animations that appear on the screen during gaps in an online session. The webmercials use vector graphics, which describe an image with succinct mathematics rather than specifying each pixel. Thus tiny files-typically 25 kilobytes-can deliver audiovisual spots lasting 5 to 7 seconds.
This startup wants to copy you into an embryo for organ harvesting
With plans to create realistic synthetic embryos, grown in jars, Renewal Bio is on a journey to the horizon of science and ethics.
VR is as good as psychedelics at helping people reach transcendence
On key metrics, a VR experience elicited a response indistinguishable from subjects who took medium doses of LSD or magic mushrooms.
This artist is dominating AI-generated art. And he’s not happy about it.
Greg Rutkowski is a more popular prompt than Picasso.
This nanoparticle could be the key to a universal covid vaccine
Ending the covid pandemic might well require a vaccine that protects against any new strains. Researchers may have found a strategy that will work.
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