Skip to Content

Ad Attack

Web users waiting for pages to load find their days filled with innumerable small delays-long enough to break the rhythm, but too short to do other work. These moments represent prime real estate to Internet marketeers, who see the gaps as a perfect opportunity to squeeze in a commercial message. That’s the logic behind “webmercials”-a new form of advertising that should begin appearing in the coming months. KMGI.com, a New York ad agency, is creating eye-popping animations that appear on the screen during gaps in an online session. The webmercials use vector graphics, which describe an image with succinct mathematics rather than specifying each pixel. Thus tiny files-typically 25 kilobytes-can deliver audiovisual spots lasting 5 to 7 seconds.

Keep Reading

Most Popular

This startup wants to copy you into an embryo for organ harvesting

With plans to create realistic synthetic embryos, grown in jars, Renewal Bio is on a journey to the horizon of science and ethics.

VR is as good as psychedelics at helping people reach transcendence

On key metrics, a VR experience elicited a response indistinguishable from subjects who took medium doses of LSD or magic mushrooms.

This nanoparticle could be the key to a universal covid vaccine

Ending the covid pandemic might well require a vaccine that protects against any new strains. Researchers may have found a strategy that will work.

Stay connected

Illustration by Rose Wong

Get the latest updates from
MIT Technology Review

Discover special offers, top stories, upcoming events, and more.

Thank you for submitting your email!

Explore more newsletters

It looks like something went wrong.

We’re having trouble saving your preferences. Try refreshing this page and updating them one more time. If you continue to get this message, reach out to us at customer-service@technologyreview.com with a list of newsletters you’d like to receive.