Business

Google to buy mobile ad network for $750 million

  • Monday, November 9, 2009
  • By Associated Press

MOUNTAIN VIEW, Calif. (AP) -- Google Inc. is stepping up its push to sell advertising on cell phones, announcing a deal Monday to buy a mobile ad network, AdMob, for $750 million in stock.

Google already has a mobile ad delivery system, DoubleClick Mobile, which it got with its $3.2 billion acquisition of DoubleClick Inc. in 2008. Google said buying AdMob will give it more expertise in a market that is expected to grow rapidly over the next several years.

Google shares rose $9.84, or 1.8 percent, to $560.94 in afternoon trading.

Omar Hamoui founded AdMob in 2006. The company, which is based in San Mateo, Calif., provides a market for advertisers to buy space on Web sites geared for mobile devices.

"Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time," Susan Wojcicki, Google's vice president of product management, said in a statement.

Copyright 2009 The Associated Press.

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cyberpageman

53 Comments

  • 825 Days Ago
  • 11/10/2009

Ugh

Does this mean Google will be sending ads to my cell phone?  Or just the gPhone?  I hope the "Do Not Call" list applies to cell phones.

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rttedrow

63 Comments

  • 825 Days Ago
  • 11/10/2009

Re: Ugh

I understand that the "no call list" does apply to cellular phones.  Unfortunately the most pernicious annoying calls -- political -- are exempt.  Also unfortunate, the "no call list" doesn't seem to work very well.......

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carlii

30 Comments

  • 825 Days Ago
  • 11/10/2009

Shrewd Move

A lot of the ad sponsored applications on the Apple iPhone use this network.  Often you can skip the ads by purchasing the paid application version.  This will give Google an opportunity to earn money even on competing mobile devices to the Android.

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