Technology Review

Web

How Google+ Will Balkanize Your Social Life

For many, the new service offers the chance to press "reset on Facebook."

  • Monday, July 11, 2011
  • By Paul Boutin

Google launched its Facebook competitor, Google+, just over a week ago now. Even though sign-ups have so far been limited to a fraction of Facebook's 750 million users, it already appears that, for a lot of people, Google+ will become the other social network they need to use. Why? Because a significant fraction of their friends will force them to.

It's not just that Google+ has 10-person video hangouts, or that Google+ is magically free of privacy worries. It's that Google has created the opportunity for Facebook-weary people to perform what one called "a reset on Facebook," allowing them to escape from Facebook members they've friended over the years but don't really want to interact with—and can't quite bring themselves to defriend.

The killer feature of Google+ is that, unlike Facebook, LinkedIn, or most other social networks, there's no such thing as a friend request. Users can create groups of friends, called Circles in Google+ terminology. These circles can include both other Google+ users and nonusers who receive status updates via e-mail rather than via the site. As a Google+ user, you can share your status updates and favorite links with those in one or more of these easily created circles, or with everyone. And you can see what other users have shared with you, or with everyone, in a Facebook-like feed that runs down the middle of the page. 

When a person adds you to a circle you get a notification.  If you don't add that person to your own circles they will know because they won't get a notification themselves. On Facebook you can cause offence by not confirming a friend request; on Google+ you can do it by not reciprocally adding someone to your circles. But you won't have an explicit friend request to snub, nor will you create a public list of friends whom you didn't really want to be seen with.

Advertisement

So you'll never be put in the awkward situation of receiving a friend request from someone you don't really want to be Google+ friends with. Nor will you have to face the awkward decision of whether or not to defriend a former confidant with whom you've fallen out. Just remove them from your circles, which are never revealed to other users. Other than that, Google+ looks and behaves a lot like Facebook.

Sure, Facebook has ways to filter, block, and organize other members so you don't have to share every update with, say, your parents. But on Google+, your parents can't send you a friend request, and the Circles system makes it one-click easy to share a tasteless video clip or a story of public drunkenness with your college friends without having to customize the update first. There's no way yet to share a post with everyone in your Best Buddies circle except those who are also in your Coworkers circle, but it would be easy to add to the system before Google takes Google+ out of its limited-membership trial period.

Print

Related Articles

Google Invites Everyone to Be Friends—on Its Social Network

Anyone can now sign up for Google Plus, which has new features including mobile video "hangouts."

Status Update: What's Facebook's Effect on Kids?

Psychologists see good and bad in social networks. On the bad side, possible links to psychiatric disorders; on the good side, increased empathy.

Social Search, without a Social Network

Google's new +1 button lets friends tune each other's search results, but so far the company has few connections to draw on.

powered by
Advertisement

MAGAZINE

Foundation Medicine: Personalizing Cancer Drugs

Foundation Medicine is offering a test that helps oncologists choose drugs targeted to the genetic profile of a patient's tumor cells. Has personalized cancer treatment finally arrived?

Videos

A Social-Media Decoder

More

Advertisement

Technology Review Lists

TR50

Our list of the 50 most innovative companies, including the following:

Applied Materials

EADS

ARM Holdings

Qualcomm

More

Advertisement

Facebook

Advertisement