Web

Making Money with Social Media

(Page 2 of 2)

  • Tuesday, December 29, 2009
  • By Erika Jonietz

Media metrics: With Spredfast, companies can evaluate how people read, pass along, or comment on content on social media websites over time.
Social Agency

Spredfast gives companies a way to plan and manage content deployment. For instance, users can write blog entries, tweets, or Facebook updates ahead of time and then schedule when they will be posted. A store that might offer an online coupon code or one-day sale could, with Spredfast, have Twitter push that code out several times a day to increase the number of site visitors. The software's metrics, McCaskill says, let marketers figure out the best times to post updates. Spredfast also makes it easy for them to test different strategies.

The company launched a year ago as a maker of custom Facebook applications. When Facebook redesigned its home page, says McCaskill, Social Agency's business model was effectively torpedoed. As part of its sales strategy, the company had spent a lot of time helping clients plan their social media strategies. So the founders retooled and used their expertise to start building Spredfast about nine months ago. The software launched in private beta in September, public beta in October, and had its "official" launch on December 2.

Social Agency plans to introduce a feature by the end of January that will help users design a social media campaign based on their objectives. McCaskill says that Spredfast will most likely present users with a list of common marketing goals that they can check off. The software will suggest a template for a campaign based on what's worked best for clients with similar goals.

Print

Related Articles

Are Social Bookmarks Still Delicious?

YouTube's cofounders plan to rehabilitate one of the first social-media services.

Mining Mood Swings on the Real-Time Web

A startup provides free access to real-time data from the social Web.

Getting a Grip on Online Buzz

Service tracks social network chitchat about a product.

Close Comments

To comment, please sign in or register

Forgot my password

tracygeo

1 Comment

  • 772 Days Ago
  • 01/02/2010

Billing

Good Post! Wonderful software to track the users coming to our website via networking sites... Here I would like to share few details about a free online tool.

Billing Boss is an online tool that helps you with all your billing requirements. There is no need of downloading and installing as this is not a software. It’s a free online tool which helps you to create unlimited invoices and you could send it to unlimited customers quickly. It helps you to maintain a transparent transaction records.

Reply

mrgeekpatrol

1 Comment

  • 754 Days Ago
  • 01/20/2010

Shoutlet?

Shoutlet has been doing this and more for quite a while.

Radian 6 also has a strong social media monitoring tool for businesses.

Reply

social.punk

2 Comments

  • 742 Days Ago
  • 02/01/2010

Another option

Visible Measures also has a pretty cool tracking and publishing system that tracks results but also helps you better deliver videos. Worth a look if you're interested in this area.

Reply

JNFerree

6 Comments

  • 728 Days Ago
  • 02/15/2010

Measurable Metrics

I'm sure most of your readers know how simple it is to create a Google Alert so you can track a host of web, news and other submissions with Google. When I got the alert this AM on a comment I left on this outstanding Blog, I was pleasantly surprised to see your headline on make money w/ social media.

I wasn't familiar with some of these tracking tools mentioned in your article, so this was a great find and one I will share with my readers at Social Media Marketing Plus and my buddies on the Warrior Forum who will want to know about this as well.

By the by Erika, are you familiar with Amplify?

I suspect Amplify would be appealing to you and many of your readers.

Reply

Advertisement

MAGAZINE

Can We Build Tomorrow's Breakthroughs?

Manufacturing in the United States is in trouble. That's bad news not just for the country's economy but for the future of innovation.

Videos

A Social-Media Decoder

More

Advertisement

Technology Review Lists

TR50

Our list of the 50 most innovative companies, including the following:

Zynga

Synthetic Genomics

Amyris

IBM

More

Advertisement

Facebook

Advertisement