Analysts say that the idea is likely to appeal to high-volume digital photographers and that the technology could help change photo-archiving and -sharing habits.
"It adds a new dimension to digital photography," says Ron Glaz, an analyst with the research firm IDC. "It makes life a lot easier. Memory cards have gotten so big, it's easy to have three or four months of images on a card. Lose the camera, or lose the card, and you've lost all that content."
But the automatic-upload feature may prove habit changing for other reasons, too. Digital photography has made it simple for people to take dozens or hundreds of photos that they have no intention of sharing, whether for reasons of aesthetics or of privacy.
With Eye-Fi's automatic-upload feature, it's easy to imagine a few such pictures accidentally slipping onto public photo sites. Glaz predicts that photo sharers will quickly learn to delete unwanted photos on their cameras or will simply use the PC upload feature first, rather than risk posting private photos or clogging their online photo accounts with unwanted shots.
With ever more devices gaining wireless connections and Internet-dependent features, Eye-Fi has other content-sharing technologies in the works. The company's developers had initially considered allowing users to swap pictures directly between cameras, much as Microsoft's Zune digital music player lets them do with audio files. But the developers discarded that idea in favor of simplifying use, Koren says.
He declined to give specifics on the company's future development plans, however.
"We're trying to close the gap between the devices in people's pockets, out in the real world, and what's happening on the networks," Koren says. "There's still a lot more opportunity for us there."
Beginning Tuesday, the Eye-Fi card will be available in a two-gigabyte version from most major online stores, for a list price of $99.99. The product will work with either PC or Mac computers; there are currently no plans for Linux compatibility.
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memory photo sharing Wi-Fi