TO READ THIS STORY - you must have a paid subscription to Technology Review OR you can purchase special archive reading credits here. Choose from these great offers below.

I'm a paid subscriber please
log me in

I want to purchase this article for
only 99¢
(requires login)

I want to purchase five articles for
only $3.99
(requires login)

I want to buy
1 Year TOTAL Access for
only $24.95
(requires login)

Please note: Click here if you are currently a Technology Review print or digital subscriber and do not have access to this article.

Click here if you are an MIT alum and do not have access to this article.

April 2005

E-Commerce Gets Smarter

By bringing new Web technologies into their stores, retailers are changing shopping in ways no one expected.

By Robert Buderi

Select from the choices above
to read the entire article.

Customer Service

Magazine Services

•	Subscription FAQ
•	Pay Your Bill
•	Renew Your Subscription
•	Change Your Address
•	Check Your Start/Expire Issue
•	Feedback
•	Buy a Back Issue
•	Permissions/Reprints
•	Cancel Your Subscription
•	Digital Subscription Customer Service

Subscribe

•	New Subscription
•	Gift Subscription
•	Technology Review in Digital format
•	Free email updates
•	RSS Feeds

Other

• MIT Affiliates Only
• Copyright Permissions
• Emerging Technologies Conference

Advertise

• Print and online advertising
• List rental

Log In

Forgot your password? Register »

Videos

Now Playing:
The Marcellus Shale Gas Rush
[Full Story] [Larger Video]

Latest Videos

The Marcellus Shale Gas Rush

The Magazine

Subscriber Services

Technology Review November/December 2009

Current Issue

Natural Gas Changes the Energy Map: The United States has vast supplies of this cleaner fossil fuel. But how should we use it?

Sponsored by:

White Papers

Twelve ways to reduce costs with SQL Server 2008
Find out how to reduce costs and get more efficient

Download

Total Economic Impact of SQL Server 2008 Upgrade
Forrester reports on increasing productivity and management capabilities

Download

Achieving Cost and Resource Savings with UC
How Office Communications Server R2 and Exchange Server can make your business smarter and more efficient

Download

The Compelling Case for Conferencing
Read how you can improve workload support and find IT efficiencies

Download

How Windows Server 2008 R2 Helps Optimize IT and Save you Money
Read how you can improve workload support and find IT efficiencies

Download

Windows Server 2008 R2 Hyper-V Live Migration
See how Windows Server 2008 R2 and Hyper-V enable virtualization and Live Migration

Download

RSS Feeds

	TR Top Stories
	TR Editors' Blog

	TR Video Blog
	TR Video

Subscribe to Technology Review's daily e-mail update. Enter your e-mail address

Massachusetts Institute of Technology

E-Commerce Gets Smarter

Customer Service

Log In

Videos

Top Stories Of The Day

The Magazine

The Magazine

Subscriber Services

Subscriber Services

Current Issue

RSS Feeds