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March 2004

Search Beyond Google

Google reigns supreme as the search engine of choice-but for how long? A pack of startups-and Microsoft-are developing technologies to find what you want, faster.

By Wade Roush

If employees at Google are anxious about the future, you wouldn't know it from a visit to the company's headquarters. Since last fall, when talk of an initial public offering got investors salivating, the organization has been under unusual scrutiny: some observers have called it "the hottest company on the planet," while others claim it's a business in leaderless disarray, with competitors crowding in and major customers on the verge of defection. But the Google complex in Mountain View, CA, is as outwardly carefree as any college campus. The main lobby is a study in shagadelic kitsch, with a baby grand piano, a spinning party light, and a row of neon-bright lava lamps arranged in the same blue-red-yellow-blue-green-red sequence as the company's familiar logo. The cafeteria pulses with rock music, shouted conversation, and the sounds of geeks slurping free gourmet food. Upstairs, in the cubicle farms, programmers chitchat across walkways littered with toys, Segway transporters, and the occasional canine.

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