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February 2004

VIPs: Virally Interactive Pixels

Millions of Japanese schoolgirls can't be wrong: there's always a market for instant gratification.

By Michael Schrage

I was wrong. Utterly. I honestly believed digital-camera cell phones were a silly, bandwidth-hogging gimmick more appropriate to the giggling-Japanese-schoolgirl market than to harried American motor-mouths. Foolish me.

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