October 2002
GM's Internet Overhaul
The world's largest automaker is not exactly an obvious place to look for Internet innovations. But GM's recent high-tech conversion may surprise you.
By Glenn Rifkin
The Advanced Design Studio on General Motors' massive technology campus in Warren, MI, feels like a Silicon Valley software startup from the halcyon days. Three six-meter "power walls" snake across one section of the room, displaying far-larger-than-life, 3-D projections of vehicles in progress, for everyone to examine and dissect.
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Massachusetts Institute of Technology