Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo

 

Unsupported browser: Your browser does not meet modern web standards. See how it scores »

Google+, the search company’s social network, is now being promoted as something companies can use for private, internal communications. It’s the latest part of Google’s strategy to push Google+ into everything that it offers to Web users, as the man leading the project explained to me last year (see “Q&A with Bradley Horowitz”):

When we know who you are, your interests, and who you know—if you let us know that—we can transform all of your activities for the better in search, in Android, in Chrome, in YouTube, in Gmail, and across all we do.

Google has long offered products such as online email, calendars and document editing to companies for their internal use. Google+ will now be offered alongside those, allowing employees at companies that sign up to have internal discussions using the network, share documents, and schedule video chats. That gives Google+ new direct competition from established work social networks such as Yammer, now owned by Microsoft and to be integrated with the company’s popular Office suite (see “Microsoft’s Social Network Becomes Emotionally Aware”). Google+ for businesses is free until the end of 2013, but will eventually cost money.

It’s possible the move will make Google+ a stronger competitor with Facebook and Twitter in the battle to rule Web users’ personal lives—and capture valuable data. Google doesn’t release many figures on its social network’s userbase or growth, but it is far from as influential as more established networks. On Google’s July earnings call it was stated that more than 250 million people have profiles on Google+, and that the company is “pleased” with the growth of the service. Recent third party estimates of activity on Google+ suggest it is growing fast. Global visits to the site jumping from 67 million to 111 million between November 2011 and June 2012, according to comScore, which last summer estimated Facebook’s equivalent number to be over 734 million.

1 comment. Share your thoughts »

Reprints and Permissions | Send feedback to the editor

From the Archives

Close

Introducing MIT Technology Review Insider.

Already a Magazine subscriber?

You're automatically an Insider. It's easy to activate or upgrade your account.

Activate Your Account

Become an Insider

It's the new way to subscribe. Get even more of the tech news, research, and discoveries you crave.

Sign Up

Learn More

Find out why MIT Technology Review Insider is for you and explore your options.

Show Me
×

A Place of Inspiration

Understand the technologies that are changing business and driving the new global economy.

September 23-25, 2014
Register »