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Before I came to Technology Review, I was working as the director of new media for an indie cable network. One of the initiatives that we were working on when I left was porting our shows to mobile devices.

Screens are screens was our mantra: TV screens, PC screens, Mobile screens. Didn’t matter to us, as long as people we watching. In the digital age, we thought, why limit viewing to just one place?

That’s also the mantra that TiVo is clinging to as it attempts to build a viable business model. In February, Eric Hellweg, a regular media columnist for TR, wrote about the troubles facing the company, which gave some perspective on Tivo’s current troubles – and provides nice context for why the mobile strategy is so important for them.

TiVoToGo Initiative Extends to Microsoft Products
Pocket computer and mobile phones running Microsoft software now have the availability of TiVo portable television service TiVoToGo. This new feature allows consumers to transfer shows onto their portable device and then travel. Shares of TiVo have already climbed 7 percent according to an article from Reuters.

TiVo said TiVoToGo is now available on Microsoft Corp.’s Windows Mobile-based Portable Media Centers – paperback-sized devices that can play digital music and videos – as well as certain Windows Mobile-based Smartphones and PocketPC handheld computers.

Additional reporting by Brittany Sauser

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