Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo


Unsupported browser: Your browser does not meet modern web standards. See how it scores »

{ action.text }

Last October, Amazon set up A9 in San Jose, CA, a “stealth mode” company that would say only that it intended to focus on search technologies. Now everyone can see what they’ve been up to. On Wednesday the company launched a new Web search engine at that combines conventional Web search (powered by Google) with book results from Amazon and traffic information about sites from another Amazon subsidiary, Alexa. If you login to A9 using your Amazon user name, you also get access to some neat tools, such as a history of your previous searches and a “diary” where you can write notes about the sites you visit and access them from any Internet terminal. The new site is Amazon’s official entry in the accelerating race between major players such as Google, Yahoo!, and Microsoft to provide the dominant tools people use to navigate the Web (see Search Beyond Google, TR March 2004). Where exactly does Amazon plan to position itself in that race? It’s still unclear. A9 spokeswoman Alison Diboll told the Associated Press that A9 is “part of Amazon’s continuing development from an online retailer to a technology services company”–whatever that means.

0 comments about this story. Start the discussion »

Reprints and Permissions | Send feedback to the editor

From the Archives


Introducing MIT Technology Review Insider.

Already a Magazine subscriber?

You're automatically an Insider. It's easy to activate or upgrade your account.

Activate Your Account

Become an Insider

It's the new way to subscribe. Get even more of the tech news, research, and discoveries you crave.

Sign Up

Learn More

Find out why MIT Technology Review Insider is for you and explore your options.

Show Me