Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo


Unsupported browser: Your browser does not meet modern web standards. See how it scores »

{ action.text }

According to an article in the New Scientist, the music industry has developed a new “legitimate“ file-sharing solution. Uh oh is right. Called the Content Reference Forum or CRF, the standard allows people to trade files over the existing P2P networks about, say, the new Britney Spears single, but not traffic in the copy-protected ditty itself. Once received, that file could then be used by a consumer to suck down the song legally from a so-called “Content Reference Server.” The referrer would get some kind of payback from the record label that could later be cashed in toward other merchandise.

This isn’t file-sharing, it’s viral marketing with payola attached. The Universal Music Group, founder of the Forum, is trying to milk the peer-to-peer culture as a new kind of free advertising system. But who’d want to download a 13-year-old’s shrill endorsement of the new Offspring CD besides the kid’s mother? If anything, the only way this technology might fight piracy is by duping the people who mistakenly downloaded a referral instead of a song.

0 comments about this story. Start the discussion »

Reprints and Permissions | Send feedback to the editor

From the Archives


Introducing MIT Technology Review Insider.

Already a Magazine subscriber?

You're automatically an Insider. It's easy to activate or upgrade your account.

Activate Your Account

Become an Insider

It's the new way to subscribe. Get even more of the tech news, research, and discoveries you crave.

Sign Up

Learn More

Find out why MIT Technology Review Insider is for you and explore your options.

Show Me