Iridescent Displays
Qualcomm uses the mechanism that gives color to butterfly wings to make low-power, full-color e-reader displays.
By Tom Simonite
Why: The Mirasol display for mobile devices provides full color even in bright sunlight and uses a fraction as much power as today’s phone and tablet displays.
Key innovation: Technology modeled on a butterfly’s wing creates a bright image by reflecting and amplifying particular wavelengths of ambient light.
Headquarters: San Diego
Founded: 1985
Market Capitalization: $100 billion
Last updated: 02/22/2012
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