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Zynga is switching strategy with animation technology that makes characters move more naturally.
By carefully logging students’ every action online, a company called Knewton says, it can personalize questions and lessons to help people learn faster. Skeptics say that’s not proven.
Game makers are encountering challenges and opportunities as social gaming moves from Facebook to handheld devices.
As the social networking companies try to make more money, they may become less friendly to outside developers.
A new game for Facebook, Adventure World, is larger, more interactive, and more strategic than anything Zynga has made before.
How its self-serve advertising system is bringing in unexpectedly big bucks by targeting consumers as never before.
How the creator of FarmVille and Mafia Wars structures social games to generate revenue from millions of players.