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The effort combines a variety of data-driven approaches.
An app that knows what you’re watching can serve up related Web articles or other information—as well as targeted ads.
A push to add meaning to Web pages to aid search could also enable other kinds of intelligent web apps.
A new messaging system could steal advertising dollars from Facebook’s rivals.
Search queries aren’t always better than traditional trend-spotting methods.
The company’s widget platform is in stark contrast to Google’s set-top box approach.