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A company that runs hospitals and clinics puts its people to work more effectively after software points out patterns in a huge pool of data.
DARPA-funded technology from Proximal Labs is among the new tools that can help companies gain insights about their customers.
Measuring people’s physical reactions helps companies improve the user experience.
Algorithms distinguish casual website visitors from people who truly are potential customers, so the likeliest buyers can be shown ads while they surf.
Customers’ capital on social-media sites is becoming a data point worth analyzing.
A consultant and researcher says executives still don’t rely on data about their customers as often as they should.