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A consultant and researcher says executives still don’t rely on data about their customers as often as they should.
One financial firm says real-time data analysis saved it from making erroneous trades during the momentary stock market crash of May 2010.
Bluefin Labs aims to know almost everything about what’s on TV, who’s watching it, and what they think about it.
IBM researchers are working on systems that can analyze data to tell businesses exactly what action to take.
A company founded by database engineers helps retailers figure out the likeliest way to get people to buy things.
Algorithms distinguish casual website visitors from people who truly are potential customers, so the likeliest buyers can be shown ads while they surf.